I had the exciting opportunity to work on the branding for Racoon Inc, a one-of-a-kind thrift shop that offers high quality, unique items at affordable prices. The owner, Marie, was looking for a bold and funky branding that would accurately reflect the funky, eclectic atmosphere of the shop.
I was immediately inspired by the shop's commitment to individuality and quality, and knew that I wanted to create a branding that would capture that same energy. I decided on a warm and eye-catching palette that would be sure to attract shoppers looking for that perfect statement piece.
To me, the most important part of the branding process was making sure that it accurately reflected the personality of the shop. Racoon Inc is a place that values creativity and individuality, and I wanted to make sure that those values were evident in the branding. I used a playful pattern along with a zesty color scheme to create a branding that perfectly captured the fun atmosphere of the shop. The final result was a branding that was bold and full of personality - just like Racoon Inc itself.
